Bulgari in Rome: Where Italian Luxury Began
The Birth of a Roman Jewelry Legend
Founded in Rome in 1884 by Greek silversmith Sotirio Bulgari, the Bulgari brand has grown from a small jewelry shop near the Spanish Steps to one of the world’s most iconic luxury houses. The historic flagship boutique at Via dei Condotti 10, opened in 1905, remains a pilgrimage site for jewelry lovers.
Bulgari’s designs revolutionized fine jewelry with bold colors, serpent motifs, and a mix of classical Roman and modern influences. Celebrities like Elizabeth Taylor, Audrey Hepburn, and Sophia Loren have adorned themselves with Bulgari’s creations, cementing its status as a symbol of Italian dolce vita glamour.
How to Reach Bulgari from B&B Savoia Roma
Located at Via Savoia 72, B&B Savoia Roma is just 1.5 km (about 15-20 minutes) from Bulgari’s flagship store. Here’s how to get there:
🚌 By Bus (Scenic – 20 min)
Walk 5 min to Viterbo Station (bus hub).
Take Bus 175 (toward P.za Venezia) for 5 stops to Due Macelli.
Walk 5 min down Via dei Condotti to Bulgari.
🚖 By Taxi (Easiest – 10 min, ~€12-€15)
A quick ride from Via Savoia 72 takes you straight to the store.
🚶♂️ On Foot (Pleasant Walk – 25 min)
Stroll through Via Veneto, via del Tritone, and up to the Spanish Steps for a beautiful Roman walk.
🚇 By Metro
Take Line B (toward Laurentina) for 1 stop to Termini.
Switch to Line A (toward Battistini) for 3 stops to Spagna.
Exit at the Spanish Steps – Bulgari is 2 min away on Via dei Condotti.
Whether you're shopping for a timeless piece or simply admiring the luxury, Bulgari’s Roman flagship is an unforgettable stop on your visit to the Eternal City.
